Renault Sport F1 - "The Ultimate Test Drive"

Overview

Renault Sport F1 tasked us with creating our own social formats for a new Formula 1 video, featuring professional racing driver, Rosemary Smith. The aim? Make the content viral.

Approach

Using our expertise in optimising content for social media performance, we re-cut the content created native Facebook, Instagram and editorial posts to distribute the content across the WTF1 channels.

The content was also repurposed for WTF1’s sister brands; Car Throttle - to reach automotive enthusiasts - and Missfit - to target females.

Results

Our distribution and content strategy meant that the video reached and was viewed by millions of users across social media, engaging motorsport and automotive enthusiasts on a global scale.