WRX - SpeedMachine UK

Overview

FIA World Rallycross needed eyeballs on a promo video for their Speedmachine UK event - so they came to WTF1.

With full rights to their content they tasked us with making the video viral.

Approach

With full creative licence to edit the video, the WTF1 social team repurposed WRX’s content for optimal performance on social media channels.

This involved making sure the first 5 seconds hooked in users, zoning in on the most entertaining and relatable elements of the content, and creating native formats suited to the individual social platforms.

Results

By reaching our audience of “super-sharers” the content went further than ever before.

In just 48hrs, the video on our channels out performed all previous posts by over 3 times and encouraged a huge amount of engagement from the motorsport community.