No it’s not Pastor Maldonado on Pimp My Ride but instead the unveiling of Pirelli’s new tyre concept. The usual 13-inch wheels have been replaced with these 18-inchers on the Lotus for today’s Silverstone test and I must say they do look pretty bad ass – although I’m sure “bad ass” wasn’t what Pirelli were going for.


Pirelli seem pretty keen to make this the new look Formula One tyre, so watch this CGI video and see what you think.

And if you’re not convinced by the rather jarring gold wheels on the Lotus, check out this Mercedes concept. (via raztaf1)


Uhh, uh uh uh it’s big pimpin’ baby.