Claire Williams Explains The Reasoning For The Team's New Livery

Claire Williams Explains The Reasoning For The Team's New Livery

Williams' new livery design seems to be dividing fans but the team says there is a reason behind the colour scheme

Williams’ new livery certainly raised some eyebrows as few people seemed to be expecting light blue to feature so prominently. Judging by the reaction on Twitter, not everyone seems to be a fan of the colour scheme - or, more specifically, the way in which it’s been applied.

Ouch. However, there were also plenty of people praising the new livery, which we think puts the reaction to the design firmly into the category of ‘mixed’.

The colour scheme doesn’t exactly scream ‘Williams’ at the moment but speaking at the launch, that’s exactly what deputy team principal Claire Williams says the team was aiming for:

“We spent quite a lot of time on this livery. It was all done in-house, we have a very good creative team. I wanted a livery that told a story about where Williams is and the future we think it has. Williams’ traditional colours are navy blue and white. But I wanted to move away from that. I wanted to show the world we are a fresh, revitalised brand.”

Claire Williams Explains The Reasoning For The Team's New Livery - Formula 1

Let’s hope that the new era of livery marks a new era of performance, too. Nobody likes seeing a team as storied as Williams trundling around at the back.

Plus, a faster Williams means we’ll probably get to see more of the car on the screen which, given the livery, we think would be a good thing. It’s distinctive, unique, and that light blue almost gives off a bit of a late-1990s Benetton vibe, which we absolutely dig. After five years of essentially the same Martini livery, it’s at least refreshing!