F1 Is Launching Its Own Perfume Range For Some Reason

F1 Is Launching Its Own Perfume Range For Some Reason

There's plenty of tenuous F1-themed merchandise out there but this one really seems to take the biscuit

From Bluetooth speakers shaped like Pirelli tyres to coffee machines with a Marlboro livery, there really is a piece of F1 merch for all purposes. Now you’ll be able to smell like it too as F1 announced that it will launch its own perfume range next year and is celebrating with an initial run of limited edition bottles.

Produced in collaboration with Designer Parfums, the perfumes will be available to buy globally from March 2020.

But if you can’t wait until then and happen to be in the Paddock Club in Abu Dhabi this weekend, you can go and get your hands on some limited edition bottles which “have been specifically inspired by the world of Formula 1, uniting technology and dynamism with heritage and storytelling” - whatever that means.

Each of the three limited-edition bottles also has a typically generic name which just sound like a couple of relevant adjectives that have been drawn at random from hat: ‘Agile Embrace’ is “based upon principles of form created from flow”; ‘Fluid Symmetry’ is “derived from the evolving organic lines of the cars aerodynamic design”; and ‘Compact Suspension’ apparently “references the engineering of advanced innovative structures.”

The price? A smidge over £7,750 each.

When the F1 perfumes launch to the general public next year (now there’s a sentence I never expected to write) in a less elaborate bottle design, the price will be a slightly more palatable £195.

There are going to be five different scents available - here’s hoping they have some slightly more F1-themed names. ‘Eau Rouge de Toilette’, ‘Vettel No. 5’ or ‘Estee Lauda’ would do us just fine.