In probably the worst kept secret ever, Formula 1 revealed a brand new logo on the podium in Abu Dhabi.
We all knew it was coming but it’s still been a big shock for F1 fans who’ve been used to the original logo for the past 23 years.
Formula 1 commercial chief Sean Bratches said:
“We would have liked to have include this in a much larger brand relaunch that’s taking place in March.
“We’re going to relaunch the brand, have a new graphic package for our TV production, outline a new production conceit, unveil a brand-new responsive web platform, social capability, live and non-live OTT platform.
“Because this is Formula 1 and we have to prepare for the future; we needed to provision this mark to our partners, promoters, sponsors, new merchandise partner next year.
“We thought this was an opportune time.
“We hold in high regard the incumbent mark, it’s served Formula 1 extremely well over the last 23 years.”
So there you have it. What do you think to the new F1 logo? Let us know in the comments.