NASCAR is returning to NBC Sports on July 4th, just about one of the most ‘Murican thing you could possibly hear. NBC really want everyone to know this, and so they’ve commissioned this brilliant advert (or commercial, if you’re on the left side of the Pond) starring Parks & Recreation’s Nick Offerman.

It’s the kind of tongue-in-cheek promotion that Formula One could only dream of!

EDIT: Almost 18,000 people didn’t see the funny side and now gluten-free eaters have signed a petition to remove the ad, which supposedly mocks the gluten-free community.