How Nico Rosberg Is Turning Into A True Ambassador Of Motorsport

How Nico Rosberg Is Turning Into A True Ambassador Of Motorsport

Rosberg may have retired from F1 after winning the title in 2016, but he has stepped up in other areas

Nico Rosberg’s retirement from F1 came as a shock to everyone, from Toto Wolff to the everyday fan. His decision was met with a criticism that slightly whitewashed the fact that he’d just beaten Lewis Hamilton to the title, and the sense was that he had gone too soon, clearly in his prime.

But rather than retire entirely, Rosberg has emerged from his F1 leaving party with an ambition and eagerness to not only retain a relationship with the world of motorsport, but to fortify it.

Rosberg's been a busy boy since winning the title and retiring. (c) Daimler
Rosberg's been a busy boy since winning the title and retiring. (c) Daimler

Between vlogging and a bit of TV punditry, Rosberg was a key figure in trying to bring Robert Kubica back into the Formula 1 picture. The Polish driver is now situated in the Williams garage, and might still become the obvious answer to some of the team’s problems as the season plays out. For sure, Rosberg gets kudos points for supporting the popular Kubica, and though he’s taken a step back from the managerial role, the 2016 World Champion hasn’t been content with just this.

Rosberg has also recently invested in Formula E, the flagship for our inevitable EV future. Speaking of his interest in the series, Rosberg said,

“Since my retirement, I’ve become very interested in the e-mobility movement and its potential to positively impact our society and our planet. I’ve therefore also long believed in the potential of Formula E and came on board as an investor some time ago.”

The trajectory of broader automotive practices doesn’t really care about the F1 vs FE debate between fans, and it’s good to hear Rosberg not only talk about it, but back his words up with actions.

(c) FIA Formula E
(c) FIA Formula E

If there wasn’t enough on Rosberg’s plate already, he has also just created his own driver development programme in international karting. He is working with his former karting mentor Dino Chiesa, who ran the Mercedes-Benz-McLaren MBM team for Rosberg and Lewis Hamilton in 2000-01. Two young drivers have already been scouted by Rosberg’s academy, and he is pleased to be giving back to grassroots racing. He said:

“The most successful year was when Lewis and I were in Team MBM and Dino lead us to great successes. We have been friends ever since, so it is special to now join forces to support the stars of the future.”

We all have an opinion on Nico Rosberg the Formula 1 driver, his pros and cons out in the open after the fierce rivalry with Hamilton. But the man who has emerged from his past life as an F1 driver is clearly trying to do a lot for motorsport in general, and his moves so far suggest that it isn’t about building his own ‘brand’, but pursuing interests that are relevant to others too. He is becoming quite the ambassador.