October is breast cancer awareness month, and to raise awareness this weekend’s Grand Prix in Austin will be running a whole load of initiatives in support of breast cancer charity Susan G Komen.
Pirelli is getting in on the act, and across the event the ultra-soft tyres will be pink rather than the usual purple.
It’s not the first time we’ve seen a tyre manufacturer use a different colour to support a cause. At the 2008 Japanese Grand Prix, Bridgestone made the grooves in the tyres green to promote environmentally friendly driving.
It isn’t just the ultra-soft tyres that have gone pink for this weekend though, as the stripe in the pit lane has also been decked out in pink.
On GP weekends, we wear pink. Pit lane is poppin' for @F1's partnership with @SusanGKomen. #DriveForTheCure pic.twitter.com/UO7C9inRLA
— COTA (@COTA) October 13, 2017
There will also be a whole load of things going on at the track which hope to raise awareness, such as pink-themed merchandise and a social media campaign which encourages fans to share their stories using the hashtag #DriveForTheCure. Force India will also run with a pink ribbon on its cars, like it has done in a few other races this season.
It’s great to see the sport given over to such a worthy cause, and props to Pirelli for showing its support with the funky pink tyres!