Speaking exclusively to WTF1, the W Series CEO explains why the all-female series does not impose segregation on its competitors but instead encourages women through an “artificial platform” to compete more effectively with men
When rumours started to circulate about a motor racing championship specifically for women, the reaction wasn’t particularly positive. After all, motorsport remains one of the only sports in which men and women can compete alongside one another on a level playing field.
However, last October, it was confirmed that the single-seater W Series would launch in 2019; free-to-enter, exclusively for women and with a prize pot worth $1.5 million. It was an opportunity for racing drivers who had previously struggled with funding and experience and give them a chance to reignite their racing careers.
During a highly busy promotional campaign as well as hosting qualifying rounds to decide the talent that will race in the series, the CEO of W Series, Catherine Bond Muir, spoke to WTF1 to state how the series had helped raise awareness for women in motorsport and how they could look to invest in grassroots level motorsport in the future.
“The most common [negative comments] are about segregation, which I just don’t believe we are. We do not segregate women at any time. Even in the racing we are not segregating women, at all. We actively encourage [our W Series drivers to race with men] because that is what we are all about, to train more drivers so they can compete more effectively with men.
“[W Series] is creating what is unquestionably an artificial platform because we are only inviting women to drive, but, I believe that we need to do something new to give more opportunity for women.
“What is quite interesting, is since we have launched there is so much more about women in motorsport and I think we have helped raise that awareness. So, whether [women in motorsport] want to race in W Series or not, obviously we welcome the advancement.”
With W Series being a Formula 3-level experience, the ideal progression would likely see a rise through various series until the female racer had made their mark amongst the top level of single-seater opportunities within motorsport.
“I would say our ultimate goal is to get a driver into Formula 1, but my ambition is much greater than that. We want more female engineers, more female mechanics, we want more women in the whole eco-system of motorsport. We also want more women to be more successful in mixed racing.”
For many female racers who have struggled to source funding in the past, the proposal of a free-to-enter racing series that is going to be engaged with by such a large audience might seem like a dream. Yet, this idea has faced criticism with many believing that the money for W Series could be better used investing into a couple of stand-out female talents who are already racing with men - something Bond Muir is keen to defend.
“Another of the biggest arguments is that we are taking away money from drivers. Our money should go to individual drivers, to encourage them to race in the same series as men, but, our money is not charitable or supporting drivers at a lower level.
“Our money is equity that has gone into a business plan, it is brand new money into motorsport. All we are doing is putting new money into motorsport, so we are not taking money away from any individual driver at all. To confirm that, I have asked our investors whether they would put their money into it and they laughed and said “no we are investing in a business here”, so what we need to do is to make sure in future years that this business can attract sufficient sponsorship and sufficient value through media rights and we can stand on our own two feet.”
“We have got lots of plans [for the future] but let’s just get [W Series] right. Of course, ultimately what we want to do when we become cash flow positive is to support more grassroots level but then we have got that issue of ‘if we are supporting individuals then how do we pick the right individual to do that’.”
The selection process for W Series continues with the 28 successful qualifiers from last weekend’s stage in Austria facing a four-day test in the W Series Tatuus F318 Formula 3 car in March before the series gets underway in May.