When you want to film an advert that shows off your new high-performance GT car you need to get a driver who knows what he’s doing. Luckily for Ferrari they have Kimi Raikkonen on their books, so they gave him a call (or defrosted him, or wheeled him out of storage, or however else you summon Kimi Raikkonen outside of a race weekend) and put him to work.
There’s a very Finnish vibe to the whole advert which isn’t really surprising considering that Kimi is, y’know, Finnish. Also, the Iceman playing ice hockey? It’s a little on the nose, but we’ll allow it.